Sarah Soward
February 2nd, 2012“La Jungla”
Bay Area fine artist and designer Sarah Soward has been working for over ten years, creating Web and print designs, as well as editing technical guides and teaching design theory and software skills at the Bay Area Video Coalition (BAVC). She animates, she codes, she scripts. And she also paints endangered rhinos.
“It’s a love story. There’s no better way to explain it,” she says. “I’ve been painting rhinos off and on and in fits and starts for over a decade. I love them: Their shapes and negative spaces, their wrinkles and horns, the hairy ones, the armored ones, the stoic ones rolling in mud. In the beginning, it was about the horns and ferocity. Now it’s about the attitude, the ears, and the toes. The first paintings were made because a friend needed a wedding present. Her love of [the rhinos] became my love of them.”
Soward’s rhino series, “Rhinotopia,” came about because her working method involves both research and metaphor. “I learn through painting — and I like to share what I learn,” says Soward. “My reasons for painting rhinos are fairly straightforward. My reasons for painting them the way I do is a little more esoteric. I like to overthink things. It’s fun for me.”
In an effort to try to save the endangered rhino in real life, Soward donates a percentage of the sales of each rhino painting to the International Rhino Foundation. “In an effort to make them immortal and, therefore, figuratively beyond the reach of extinction, these rhino paintings tie into and embody different powers, deities, and archetypes,” Soward explains. “The titles of the paintings come from songs that further illustrate the concept on the canvas.”
A selection of Soward’s rhino paintings will go on disply in a nature-focused group exhibition called “La Jungla,” opening on February 1, at the Wonderland SF Gallery and Boutique in San Francisco’s Mission district, a place for emerging Bay Area fashion designers, painters, photographers to get discovered and celebrated by the public at large.
The “La Jungla” show not only features Soward’s paintings, but also work by artists Alec Huxley, Felicia Ann, Irene M. Feiks, Jasper Thomas, Juniper Harrower, Johnny Ringo, Kate Daily, Maggie Hurley, Mark Campbell, Melanie Alves, Ryan Jones, Steve Javiel, Yvette Buigues and Xiau-Fong Wee.
Hanson Digital created exhibition-quality digital captures of a number of Soward’s most recent paintings in the rhino series using the Betterlight scanning back system. The files were then color corrected and matched to the original artwork for a variety of future uses.
La Jungla: Feb. 1 through the end of March; opening reception February 3, 2012, 6pm-10pm @ Wonderland SF, 2929 24th Street (between Florida and Alabama) San Francisco, CA 94110. Call (415) 641-4600 for more information.
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Sarah Soward
Wonderland SF




































